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10% of your overall grade

Links

Whether your links work and send people where they expect to go.

Why it matters

Broken links frustrate visitors and waste the attention Google gives your site. Clear link wording tells both people and search engines where a link goes, and good internal links spread your ranking strength across your pages.

What good looks like

  • No links that lead to missing pages
  • Link text that says where it goes, not just “click here”
  • A healthy mix of links to your own pages and trusted sites

What we check

  • Broken links (checked live)
  • Internal links
  • External links
  • Link text
  • Nofollow on internal links

Check your own website

It's free and takes about 15 seconds.

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