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12% of your overall grade
Usability
How your page works on phones, and for everyone using it.
Why it matters
A page can rank well and still lose the sale if it is hard to read or tap on a phone. We check that it fits small screens, is readable, works with assistive technology and looks finished when saved to a home screen.
What good looks like
- Fits phone screens without zooming or sideways scrolling
- Text is large enough and forms are clearly labelled
- A proper favicon and app icon, so your brand shows in tabs and on phones
- No outdated plugins or code that break on modern browsers
What we check
- Mobile viewport
- Phone & desktop screenshots
- Accessibility score
- Form labels
- Favicon
- Apple touch icon
- Web app manifest
- Theme colour
- Font sizes
- iframes
- Legacy plugins
- Exposed emails
- Deprecated HTML
- Inline styles
Check your own website
It's free and takes about 15 seconds.