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30% of your overall grade
On-page SEO
The titles, headings and text Google reads to work out what your page is about.
Why it matters
Before anyone visits, Google reads your page to decide what it is about and who should see it. Clear titles, honest descriptions, one main heading and enough useful words are what get you listed for the searches your customers make.
What good looks like
- Every page has its own title and description, written for people
- One clear main heading, with sub-headings that follow it
- Images described with alt text, so Google and screen readers understand them
- A sitemap and robots.txt that let Google find every page you want found
What we check
- Title
- Meta description
- Search result preview
- H1
- Heading structure
- Amount of content
- Keyword consistency
- Image alt text
- Canonical
- Indexability
- robots.txt
- XML sitemap
- Structured data
- Language
- hreflang
- Analytics
- Readable URL
- Doctype
- Local SEO
Check your own website
It's free and takes about 15 seconds.